{"id":4279,"date":"2026-07-03T13:26:42","date_gmt":"2026-07-03T11:26:42","guid":{"rendered":"https:\/\/cecoscomercioyservicios.com\/?p=4279"},"modified":"2026-07-03T13:26:49","modified_gmt":"2026-07-03T11:26:49","slug":"cursos-extraordinarios-comercio-jaca-2026","status":"publish","type":"post","link":"https:\/\/cecoscomercioyservicios.com\/?p=4279","title":{"rendered":"Innovaci\u00f3n y estrategia: CECOS, presente en el futuro del comercio aragon\u00e9s en los Cursos Extraordinarios de Jaca"},"content":{"rendered":"\n

Durante los d\u00edas 1, 2 y 3 de julio, Jaca ha sido el escenario de un encuentro fundamental para el sector retail en nuestra comunidad: el curso de verano de la Universidad de Zaragoza, \u2018De la primera venta a la lealtad: estrategias de crecimiento comercial\u2019<\/strong>.<\/p>\n\n\n\n

Desde CECOS Comercio y Servicios, hemos participado activamente en estas jornadas formativas, compartiendo espacio con los gerentes de las principales asociaciones de comercio de Arag\u00f3n. El objetivo de estas jornadas es dotar a nuestras empresas y asociaciones de las herramientas necesarias para navegar en un mercado en constante transformaci\u00f3n.<\/p>\n\n\n\n

Ejes estrat\u00e9gicos del encuentro<\/strong><\/h2>\n\n\n\n

A lo largo de estos tres d\u00edas, el programa ha abordado los retos que definir\u00e1n la viabilidad del peque\u00f1o comercio en los pr\u00f3ximos a\u00f1os<\/sup>:<\/p>\n\n\n\n

    \n
  • Tecnolog\u00eda al servicio del cliente:<\/strong> Hemos explorado c\u00f3mo la Inteligencia Artificial no es solo una tendencia, sino una aliada cr\u00edtica para optimizar el marketing y el dise\u00f1o, permitiendo una conexi\u00f3n m\u00e1s profunda y humana con el cliente final.<\/li>\n\n\n\n
  • Gesti\u00f3n y normativa:<\/strong> Se han analizado las directrices del nuevo Plan General de Equipamiento Comercial para Arag\u00f3n y c\u00f3mo aprovechar los Fondos Europeos, un recurso esencial que a\u00fan presenta oportunidades de crecimiento por explotar para nuestro tejido comercial.<\/li>\n\n\n\n
  • El futuro del sector:<\/strong> El relevo generacional y la capacidad de las asociaciones locales para generar econom\u00eda fueron protagonistas de los debates.<\/li>\n\n\n\n
  • Casos pr\u00e1cticos:<\/strong> El cierre del curso se ha centrado en el aprendizaje a trav\u00e9s de la experiencia real, analizando la dualidad entre lo local y lo global con el caso de Mercadona y la estrategia de fidelizaci\u00f3n de la firma aragonesa Salzysalz.<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Un compromiso compartido<\/strong><\/h2>\n\n\n\n

    Para CECOS, participar en este tipo de foros organizados por la Universidad de Zaragoza es esencial para alinear nuestra hoja de ruta con las tendencias m\u00e1s avanzadas. Nuestra misi\u00f3n sigue siendo la misma: trabajar por la dinamizaci\u00f3n comercial y asegurar que el peque\u00f1o comercio en Huesca y en toda la provincia no solo resista, sino que crezca y lidere la innovaci\u00f3n.<\/p>\n\n\n\n

    Seguimos avanzando, aprendiendo y tejiendo alianzas para fortalecer el motor econ\u00f3mico de nuestras calles.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Desde CECOS Comercio y Servicios compartimos las conclusiones del curso de la Universidad de Zaragoza en Jaca sobre c\u00f3mo la digitalizaci\u00f3n y la lealtad son las claves para el futuro del comercio aragon\u00e9s.<\/p>\n","protected":false},"author":1,"featured_media":4281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nTransformaci\u00f3n 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